SEO articles and reference notes for marketers working with Google Analytics, Google Ads tracking templates and site search.
Docs are evergreen SEO explainers. For step-by-step how-tos (e.g. Calendly), see Guides. Paste-ready stacks live under Recipes.
Baseline GA4/BigQuery audits, six continuous checks including live redirect validation, platform-side reviews, and fixes for Unassigned, casing, and stripped parameters.
Automatic vs manual Mailchimp UTMs, Customer Journey overrides, A/B web IDs, and the pre-send checks that stop email traffic from landing as Direct.
Which UTM parameters matter, how GA4 channel grouping reads them, and the governance habits that keep source/medium clean.
Where to put the tracking template, what belongs in Final URL suffix instead, ValueTrack choices that survive renames, and how to validate before live traffic.
Why the literal {search_term_string} placeholder shows up in GA, how it related to Google’s old sitelinks search box, and what to do instead for real internal-search SEO.
Also see practical guides, parameter references and the tracking template builder.