Microsoft Ads tracking templates

Microsoft Advertising uses ValueTrack-style placeholders (often PascalCase: {CampaignId}, {AdId}). You still get a Tracking template field and Final URL suffix on Search campaigns — same field-ownership rules as Google.

Macro list: Microsoft Ads parameters. Prefer documented casing in new setups; {msclkid} usually comes from auto-tagging.

Open builder Parameter reference → All Microsoft Ads recipes →

Google vs Microsoft

  • Same split: redirect in Tracking template, query params in Final URL suffix.
  • Token names differ ({campaignid} vs {CampaignId}) — do not paste a Google HubSpot string unchanged.
  • Auto-tagging adds msclkid; keep UTMs for GA4 channel reporting.

Related

Featured Microsoft Ads recipes

Triple Whale → Microsoft Ads
tw_source=bing on Bing / MSA
Tracking template Triple Whale attribution tokens mapped to Microsoft Advertising ValueTrack fields.
Open →
UTMs → Microsoft Ads
Campaign / AdGroup / Keyword names
Tracking template Readable Microsoft Ads UTMs using {Campaign}, {AdGroup}, {Keyword}.
Open →
ClickPatrol → Microsoft Ads
source=b Final URL suffix
Final URL suffix ClickPatrol Bing / Microsoft Advertising parameters with source=b. Paste into Final URL suffix (not a Google-style trck-001 redirect).
Open →
Keyword UTMs → Microsoft Ads
{Keyword} + match-friendly terms
Tracking template Microsoft Ads UTMs emphasizing {Keyword} and {MatchType} for Search reporting in GA4.
Open →
Spectacle UTM guidelines → Microsoft Ads
bing / cpc
Tracking template Spectacle-style Microsoft Ads UTMs: utm_source=bing, utm_medium=cpc, Campaign / Keyword / AdId macros.
Open →
Calendly UTMs → Microsoft Ads
bing / cpc for Calendly embeds
Tracking template Microsoft Ads UTMs Calendly will store: utm_source=bing, utm_medium=cpc, CampaignId / Keyword / AdId macros.
Open →
UTM IDs → Microsoft Ads
CampaignId / AdId tokens
Tracking template ID-based Microsoft template for joining to exports and APIs.
Open →
Spectacle sp_* + UTMs → Microsoft Ads
sp_n=microsoft_ads
Tracking template Spectacle Microsoft Ads pack: bing/cpc UTMs plus sp_pl / sp_agi / sp_ai / sp_kwi / sp_n.
Open →

FAQ

Can I reuse my Google Ads tracking template on Microsoft?

Only after swapping tokens to Microsoft names and checking casing. HubSpot hsa_* is Google-specific.

Do I need msclkid in the template?

Usually no — Microsoft can append it via auto-tagging. Include it only if your docs require it in the string.