Google Ads · Final URL suffix

CallTrackingMetrics → Google Ads tracking template

CallTrackingMetrics (CTM) attributes calls, texts and chats. Use Final URL suffix so CTM tokens reach the page under parallel tracking.

Company profile: CTM certified tracker.

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Final URL suffix
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&ctm_campaign={campaignid}&ctm_keyword={keyword}

How to install

  1. Open Google Ads → AdminAccount settingsTracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

What CTM reads

  • ctm_campaign={campaignid} / ctm_keyword={keyword} — paid search dimensions on conversations.
  • utm_source=google + utm_medium=cpc for analytics channel grouping.

Related

FAQ

Can I combine CTM with ClickCease?

Yes: ClickCease (or similar) in Tracking template, this string in Final URL suffix. Do not merge both into one field.