Google Ads · Final URL suffix

Spectacle UTM guidelines → Google Ads tracking template

Based on Spectacle’s 2025 UTM campaign guidelines: use lowercase utm_source=google and utm_medium=cpc so GA4 groups traffic under Paid Search.

Paste into Final URL suffix. If a redirect tracker owns Tracking template, keep UTMs here only.

Was this recipe useful? 4.1 (17)

Tap a star to rate (1–5). You can change your rating later.

Open in builder ← All recipes
Final URL suffix 
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

Why this stack

GA4 channel-clean Google Ads suffix from Spectacle’s 2025 UTM guidelines: utm_source=google, utm_medium=cpc, campaign/term/content macros.

This Spectacle UTM guidelines → Google Ads recipe is built for Google Ads with utm. Use Final URL suffix only — do not put query-only params in Tracking template when a redirect already owns that field.

Common pitfalls

  • Wrong field ownership — redirects must own Tracking template; UTMs / tw_* / nbt= usually belong in Final URL suffix (Google / Microsoft).
  • Duplicate keys (two utm_source values) silently overwrite each other in analytics.
  • Leaving placeholders like account IDs or domain tokens unreplaced breaks the click path.

Before you go live

  • Replace placeholders such as account IDs, tracker IDs, and domains.
  • Click through once from the ad preview and confirm the landing URL.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.
  • Cross-check macros in the Google Ads parameter guide.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the Spectacle UTM guidelines → Google Ads template?

Paste into the Final URL suffix field in Google Ads account tracking settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Google Ads macros documented?

See the Google Ads parameter reference on this site.