Google Ads · Final URL suffix

CallRail → Google Ads tracking template

CallRail attributes inbound calls to marketing sources. Paste this into Final URL suffix (not Tracking template) so parameters land with the user under parallel tracking.

Company profile: CallRail certified tracker. If a redirect fraud tool owns Tracking template, keep CallRail keys here only.

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Final URL suffix 
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&callrail_campaign={campaignid}&callrail_keyword={keyword}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

What CallRail reads

  • callrail_campaign={campaignid} / callrail_keyword={keyword} — campaign and keyword IDs for call reports.
  • Classic utm_* for GA4 Paid Search grouping (google / cpc).

Related

FAQ

Why Final URL suffix instead of Tracking template?

CallRail needs the parameters on the landing page URL. Under parallel tracking, suffix params ride with the browser destination. A redirect template is only for click-fraud hops.