Practical how-tos that connect ad tracking templates, UTMs and the tools on your landing pages.
Guides are hands-on walkthroughs. For evergreen SEO explainers, see Docs. For paste-ready stacks, see Recipes.
Which Google Ads field owns redirects vs UTM parameters, inheritance traps, and copy-paste setups that survive parallel tracking.
{lpurl} encoding
When to use {lpurl} vs {lpurl+2} / {lpurl+3} vs {escapedlpurl} — and how to count redirect hops.
What breaks under parallel tracking, why JS hops fail, and how server-side HTTPS + Final URL suffix stay compatible.
Put Calendly-compatible UTMs on paid clicks, pass them into the embed, and fire clean event_scheduled conversions without postMessage noise.
Stuck on a live setup? Template debugger · Tracking template FAQ.
Looking for SEO explainers? See the documentation section —
starting with the
Ideal tracking template setup
and
what {search_term_string} means in Google Analytics.