Google Ads · Tracking template

Triple Whale → Google Ads tracking template

Triple Whale reads tw_source, tw_adid and tw_campaign from the landing URL. This minimal recipe maps those keys to Google ValueTrack.

Need GA4 UTMs in the same click? Use Triple Whale + UTMs. Beside a fraud redirect, put tw_* in Final URL suffix only.

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Tracking template 
{lpurl}?tw_source=google&tw_adid={creative}&tw_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

Why this stack

Documented minimal Triple Whale template: tw_source, tw_adid, tw_campaign.

This Triple Whale → Google Ads recipe is built for Google Ads with triplewhale. Paste into Tracking template. If you also need UTMs beside a redirect, put UTMs in Final URL suffix instead.

Common pitfalls

  • Wrong field ownership — redirects must own Tracking template; UTMs / tw_* / nbt= usually belong in Final URL suffix (Google / Microsoft).
  • Duplicate keys (two utm_source values) silently overwrite each other in analytics.
  • Leaving placeholders like account IDs or domain tokens unreplaced breaks the click path.

Before you go live

  • Replace placeholders such as account IDs, tracker IDs, and domains.
  • Click through once from the ad preview and confirm the landing URL.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.
  • Cross-check macros in the Google Ads parameter guide.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the Triple Whale → Google Ads template?

Paste into the Tracking template field in Google Ads account (or campaign) settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Google Ads macros documented?

See the Google Ads parameter reference on this site.