Tracking parameters for every major ad platform

Looking up Facebook Ads URL parameters, TikTok macros (including ttclid), Google Ads ValueTrack, Bing / Microsoft Advertising tokens, LinkedIn, Pinterest or Baidu? Each platform below is its own guide with syntax, pitfalls, and a copy-ready example.

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Each guide is a standalone SEO page with macros, UTM examples and FAQs.

Google Ads ValueTrack cheat sheet
Syntax {parameter}
31 parameters Printable ValueTrack cheat sheet for tracking templates and Final URL suffix.
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Bing / Microsoft Ads tracking parameters
Syntax {Parameter}
19 parameters Bing Ads / Microsoft Advertising ValueTrack-style URL parameters for tracking templates.
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Facebook Ads URL parameters (Meta)
Syntax {{parameter}}
12 parameters Facebook and Instagram Ads dynamic URL parameters — double curly braces.
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TikTok Ads tracking macros
Syntax __MACRO__
19 parameters TikTok Ads tracking macros for URL and server-side attribution.
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LinkedIn Ads tracking parameters
Syntax {parameter}
3 parameters Limited Campaign Manager URL tracking parameters.
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Pinterest Ads URL parameters
Syntax {parameter}
12 parameters Pinterest Ads URL tracking parameters for promoted pins.
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Baidu Ads tracking parameters
Syntax {parameter}
13 parameters Baidu Tuiguang tracking parameters (names can vary slightly by UI language).
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