Google Ads · Final URL suffix

Northbeam → Google Ads tracking template

Northbeam uses a packed nbt= parameter in Google Ads Final URL suffix (not Tracking template).

Pairing with a redirect tracker? Keep Northbeam in the suffix and put the redirect in Tracking template — see the redirect + Northbeam recipe.

Was this recipe useful? 3.9 (18)

Tap a star to rate (1–5). You can change your rating later.

Open in builder ← All recipes
Final URL suffix 
nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

Why Final URL suffix

Northbeam documents this as a suffix so it can sit next to UTMs and redirect trackers without replacing the Tracking template field.

With a redirect tracker

Use redirect + Northbeam for the dual-field setup.

See also the Google Ads parameter guide.

FAQ

Where do I paste the Northbeam → Google Ads template?

Paste into the Final URL suffix field in Google Ads account tracking settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Google Ads macros documented?

See the Google Ads parameter reference on this site.