trackingtemplates.com
Copy-ready recipes and a live builder for ValueTrack, UTMs and URL macros — across every major ad platform and the tools on top of them.
Also: Trackers · Parameters · Docs · Guides
Same job on every network: get campaign data into the click URL. Different syntax per platform.
Paste-ready stacks with install notes. Open any recipe in the builder to tweak it.
On Google and Microsoft it’s a dedicated field. On Meta, TikTok and others you build the same idea into the ad URL with platform macros.
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}Google Ads and Microsoft Ads expose both fields. Knowing which one owns the redirect saves a lot of broken UTMs.
{lpurl} through.
HubSpot recipe →
tw_*, Northbeam nbt=. No redirect; the platform appends them to the final URL.
Northbeam recipe →
Same five keys everywhere — utm_source, utm_medium, utm_campaign, utm_content, utm_term — filled with each network’s macros.
{campaignid}, {keyword}, {creative}. Prefer Final URL suffix when a redirect owns Tracking template.
Google parameters →
Meta / TikTok / LinkedIn
No Google-style tracking template field — put macros in the destination URL ({{campaign.name}}, __CAMPAIGN_ID__, …).
Platform macros →
Full reference
Microsoft, Pinterest, Baidu and the rest — one cheat sheet per network.
All guides →
Three jobs, three surfaces — pick by intent. None of these replace each other.
Looking up tokens? Parameter reference
Short answers — Google, Microsoft and the social platforms.
On Google Ads and Microsoft Ads it’s a URL field that can redirect a click through another tool before the landing page. On Meta, TikTok, LinkedIn and similar platforms you get the same outcome by putting dynamic macros in the ad’s destination URL. See the parameter reference for each network.
Tracking template = redirect through a third-party URL first (many fraud-filter and call-tracking setups, plus some attribution tools). Final URL suffix = query parameters only, appended to the landing page with no redirect (UTMs, Triple Whale, Northbeam). You can use both on Google and Microsoft.
Yes. Keep the redirect in the tracking template and put UTMs in the Final URL suffix on Google/Microsoft. On Meta or TikTok, bake UTMs into the destination URL next to that platform’s macros.
Not like Google. You build a URL with each platform’s macros ({{campaign.id}}, __CAMPAIGN_ID__, etc.) and paste it into the ad URL / URL parameters. Recipes and the parameter guides show the patterns.
HubSpot’s Google template is a redirect. UTMs inside that redirect only survive if they’re forwarded. Safer: HubSpot in Tracking template, UTMs in Final URL suffix — or a combined recipe.
Google often blocks save when {lpurl} is missing. Other platforms fail more quietly at click time. Always test in the builder before going live.