Free tool · No signup · Local browser storage

Tracking Standards

Build clean tracking conventions. Generate correct URLs for every advertising platform. Free, open and without vendor lock-in.

Not another attribution platform Design one convention once — approved values, aliases, campaign naming — then get ready-to-paste templates for Google, Meta, LinkedIn, TikTok and email. No live rewriting script. No short links. No vendor lock-in.
Works with what you already have Pair with the Campaign URL builder, template builder and UTM naming docs. Export JSON anytime.

Saved in this browser.

Naming convention builder

Define campaign-name segments. Drag order with ↑ ↓. Live preview updates as you edit.

What’s in this release — and what’s next

Core governance tools ship free. Team ops can wait until you need them.

CapabilityNowNext
Naming convention builder✓
Approved source / medium / content✓
Alias suggestions in validators✓
URL linting & validation✓
Enforced campaign URL builder✓
Google / Microsoft / Meta / LinkedIn / TikTok / email outputs✓
JSON import & export✓
Bulk CSV audit & correction✓
Shareable convention pages (/conventions/…)✓
Live URL rewriting before GA4Intentionally omitted

FAQ

Is Tracking Standards a free Attri alternative?

No. Attri is an attribution platform with live parameter rewriting, short links and conversion tracking. Tracking Standards is the free place to design one convention and turn it into correct templates for every ad platform — without vendor lock-in or another analytics script.

Where is my convention stored?

In this browser (localStorage). Export JSON to back it up, share with teammates, or re-import later. Private workspaces and shareable public pages are on the roadmap.

Does this rewrite live website traffic?

No — and that is intentional. Aliases power builders and validators. Live rewriting needs careful tag order, consent and redirects; we stay a planning and validation tool.

How does this relate to the Campaign URL Builder?

The Campaign URL Builder is unrestricted. Tracking Standards enforces your approved values and naming rules, then can hand off a clean URL. Use the template builder when you need ValueTrack or Meta macros.