Baidu Ads · Tracking template

UTMs → Baidu Ads tracking template

Baidu Tuiguang starter UTMs. Confirm {planid} vs {campaignid} in your UI language.

Use this recipe on Baidu Ads. Open it in the builder to merge, validate tokens, or combine with other tools.

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Tracking template 
utm_source=baidu&utm_medium=cpc&utm_campaign={planid}&utm_term={kw}&utm_content={ideaid}

How to install

  1. Open Baidu Tuiguang → ad / plan URL settings.
  2. Append the tracking parameters to the destination URL. Confirm {planid} vs campaign ID labels in your UI language.
  3. Save, then click through once to verify the landing URL.

Why this stack

Baidu Tuiguang starter UTMs. Confirm {planid} vs {campaignid} in your UI language.

This UTMs → Baidu Ads recipe is built for Baidu Ads with utm. Baidu Ads has no Google-style Tracking template field — bake macros into the ad’s Destination URL / tracking params.

Common pitfalls

  • Wrong field ownership — redirects must own Tracking template; UTMs / tw_* / nbt= usually belong in Final URL suffix (Google / Microsoft).
  • Duplicate keys (two utm_source values) silently overwrite each other in analytics.
  • Leaving placeholders like account IDs or domain tokens unreplaced breaks the click path.

Before you go live

  • Replace placeholders such as account IDs, tracker IDs, and domains.
  • Click through once from the ad preview and confirm the landing URL.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.
  • Cross-check macros in the Baidu Ads parameter guide.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the UTMs → Baidu Ads template?

Paste into the ad’s Destination URL / tracking params in Baidu Ads. There is no separate Tracking template field like Google Ads.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Baidu Ads macros documented?

See the Baidu Ads parameter reference on this site.