Google Ads · Final URL suffix

2Performant Network SA Google Ads tracking template

2Performant is the leading affiliate network in Romania and a growing presence in Eastern Europe. The tracking template appends UTM parameters alongside 2Performant's publisher token so paid and affiliate conversions are attributed side by side.

Full company profile, address details and combine-with stacks: 2Performant Network SA tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&2p_pub=PUBLISHER_ID

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

2Performant is the leading affiliate network in Romania and a growing presence in Eastern Europe. The tracking template appends UTM parameters alongside 2Performant's publisher token so paid and affiliate conversions are attributed side by side.

See the 2Performant Network SA certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the 2Performant Network SA template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full 2Performant Network SA profile?

On the certified click tracker page — including company details and combo setups.