Google Ads · Tracking template + Final URL suffix

HubSpot + ClickCease → Google Ads tracking template

HubSpot and ClickCease both want Google Ads tracking fields — Google only applies one Tracking template per level.

Recommended (HubSpot Community + ClickCease): keep HubSpot’s {lpurl}?…hsa_* string in Tracking template, and put kw={keyword}&cpn={campaignid} in Final URL suffix (requires the ClickCease site pixel).

Do not paste a ClickCease redirect template (url={lpurl}) on top of HubSpot — that overwrites HubSpot auto-tracking.

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Tracking template 
{lpurl}?utm_term={keyword}&utm_source=adwords&utm_medium=ppc&utm_campaign={_utmcampaign}&hsa_cam={campaignid}&hsa_grp={adgroupid}&hsa_mt={matchtype}&hsa_src={network}&hsa_ad={creative}&hsa_acc=YOUR_GOOGLE_ADS_CUSTOMER_ID&hsa_net=adwords&hsa_kw={keyword}&hsa_tgt={targetid}&hsa_ver=3
Final URL suffix 
kw={keyword}&cpn={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the HubSpot string into Tracking template (must start with {lpurl} and include hsa_*).
  3. Paste kw={keyword}&cpn={campaignid} into Final URL suffix (append with & if a suffix already exists).
  4. Confirm the ClickCease site pixel is on landing pages, replace the HubSpot customer ID, then click Test and save.

What each field does

  • Tracking template — HubSpot’s hsa_* template. Replace YOUR_GOOGLE_ADS_CUSTOMER_ID (no dashes).
  • Final URL suffix — ClickCease’s minimal kw / cpn keys so fraud filtering still works beside HubSpot.

Merged query-params alternative

If you are not using HubSpot auto-tracking and only need one field, you can append ClickCease query keys onto a HubSpot-style template — never merge two redirect URLs.

{lpurl}?utm_term={keyword}&utm_source=adwords&utm_medium=ppc&utm_campaign={_utmcampaign}&hsa_cam={campaignid}&hsa_grp={adgroupid}&hsa_mt={matchtype}&hsa_src={network}&hsa_ad={creative}&hsa_acc=YOUR_GOOGLE_ADS_CUSTOMER_ID&hsa_net=adwords&hsa_kw={keyword}&hsa_tgt={targetid}&hsa_ver=3&id=YOUR_CLICKCEASE_ID&kw={keyword}&nw={network}&cpn={campaignid}&device={device}&ccpturl=YOUR_DOMAIN.com&pl={placement}&adpos={adposition}&locphisical={loc_physical_ms}&locinterest={loc_interest_ms}&adgrp={adgroupid}

Why this stack

HubSpot Community threads show the same failure mode: ClickCease overwrites the template so it no longer starts with {lpurl}, then HubSpot tracking breaks. Split fields fix that.

See also HubSpot alone and the Google Ads parameter guide.

FAQ

Should I merge HubSpot and ClickCease into one Tracking template?

Prefer HubSpot in Tracking template + kw/cpn in Final URL suffix. Merge only when ClickCease is query-params-only (no redirect) and HubSpot auto-tracking is off.

Why did HubSpot auto-tracking break after connecting ClickCease?

ClickCease (or another vendor) likely overwrote the campaign/account template so it no longer starts with {lpurl}. Restore HubSpot’s template, then use Final URL suffix for ClickCease keys.