Google Ads · Final URL suffix

Accenture Interactive Google Ads tracking template

Accenture Song (formerly Accenture Interactive) is one of the world's largest digital agencies. The tracking template appends UTM parameters to Google Ads clicks so performance flows into Accenture's marketing technology and analytics infrastructure.

Full company profile, address details and combine-with stacks: Accenture Interactive tracker page.

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Final URL suffix
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&ac_campaign={campaignid}

How to install

  1. Open Google Ads → AdminAccount settingsTracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Accenture Song (formerly Accenture Interactive) is one of the world's largest digital agencies. The tracking template appends UTM parameters to Google Ads clicks so performance flows into Accenture's marketing technology and analytics infrastructure.

See the Accenture Interactive certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Accenture Interactive template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Accenture Interactive profile?

On the certified click tracker page — including company details and combo setups.