Google Ads · Final URL suffix

ADFORM A/S Google Ads tracking template

Adform is an independent ad tech platform combining a DSP, DMP and ad server. The tracking template appends af_* parameters to landing page URLs so Google Ads impressions and clicks are recorded correctly in Adform's cross-channel attribution.

Full company profile, address details and combine-with stacks: ADFORM A/S tracker page.

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Final URL suffix 
{lpurl}?af_campaign={campaignid}&af_adgroup={adgroupid}&af_keyword={keyword}&af_creative={creative}&af_matchtype={matchtype}&af_network={network}&af_device={device}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Adform is an independent ad tech platform combining a DSP, DMP and ad server. The tracking template appends af_* parameters to landing page URLs so Google Ads impressions and clicks are recorded correctly in Adform's cross-channel attribution.

See the ADFORM A/S certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the ADFORM A/S template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full ADFORM A/S profile?

On the certified click tracker page — including company details and combo setups.