Google Ads · Final URL suffix

Adlucent Google Ads tracking template

Adlucent is a performance marketing agency specialising in Google Shopping and Search. The tracking template appends UTM parameters to every ad click so campaign performance is transparent and measurable in client analytics platforms.

Full company profile, address details and combine-with stacks: Adlucent tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&adl_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Adlucent is a performance marketing agency specialising in Google Shopping and Search. The tracking template appends UTM parameters to every ad click so campaign performance is transparent and measurable in client analytics platforms.

See the Adlucent certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Adlucent template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Adlucent profile?

On the certified click tracker page — including company details and combo setups.