Google Ads · Final URL suffix

Awin AG Google Ads tracking template

Awin is one of the world's largest affiliate networks. When running Google Ads alongside an Awin affiliate programme, use the tracking template to append UTM parameters and the Awin click ID so both channels are attributed correctly.

Full company profile, address details and combine-with stacks: Awin AG tracker page.

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Final URL suffix 
{lpurl}?utm_source=awin&utm_medium=affiliate&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&awc=PROGRAM_ID_DATE_CLICK_ID

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Awin is one of the world's largest affiliate networks. When running Google Ads alongside an Awin affiliate programme, use the tracking template to append UTM parameters and the Awin click ID so both channels are attributed correctly.

See the Awin AG certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Awin AG template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Awin AG profile?

On the certified click tracker page — including company details and combo setups.