Google Ads · Final URL suffix

Basis Technologies Google Ads tracking template

Basis is an end-to-end digital advertising management platform. The tracking template appends UTM parameters so Google Ads traffic is attributed correctly in Basis's reporting alongside programmatic and social campaigns.

Full company profile, address details and combine-with stacks: Basis Technologies tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&bs_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Basis is an end-to-end digital advertising management platform. The tracking template appends UTM parameters so Google Ads traffic is attributed correctly in Basis's reporting alongside programmatic and social campaigns.

See the Basis Technologies certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Basis Technologies template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Basis Technologies profile?

On the certified click tracker page — including company details and combo setups.