Google Ads · Tracking template

Branch Metrics Google Ads tracking template

Branch enables deep link attribution for Google Ads clicks. The tracking template routes users through Branch's link resolution, attributing installs and in-app events back to the originating campaign and keyword.

Full company profile, address details and combine-with stacks: Branch Metrics tracker page.

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Tracking template 
https://{domain}.app.link?%24deeplink_path=&%24fallback_url={lpurl}&~campaign={campaignid}&~ad_set_name={adgroupid}&~ad_name={creative}&~keyword={keyword}&~click_id={gclid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

About this tracker

Branch enables deep link attribution for Google Ads clicks. The tracking template routes users through Branch's link resolution, attributing installs and in-app events back to the originating campaign and keyword.

See the Branch Metrics certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Branch Metrics template?

Paste into the Google Ads Tracking template field (account or campaign level).

Where is the full Branch Metrics profile?

On the certified click tracker page — including company details and combo setups.