Google Ads · Final URL suffix

Calendly + gclid → Google Ads tracking template

Calendly has no native gclid field. This suffix keeps campaign + keyword UTMs and puts {gclid} in utm_content so the click ID shows on the invitee and in Calendly analytics exports.

Use the standard Calendly UTM recipe when you prefer creative ID in utm_content and handle gclid only in Google Ads / GTM.

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Final URL suffix 
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={gclid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

Trade-off

utm_content can only hold one value Calendly will store. Choosing {gclid} means you lose {creative} inside Calendly — keep creative ID in Google Ads reports or a separate CRM field.

Guide: Calendly UTM tracking.

FAQ

Why not put gclid in utm_term?

You can, but then you lose the keyword ValueTrack value Calendly would otherwise store. Putting gclid in utm_content keeps utm_term={keyword} useful for search campaigns.