Google Ads · Final URL suffix

CallRail Inc. Google Ads tracking template

CallRail is a call analytics platform that tracks inbound calls back to their marketing source. The tracking template appends UTM parameters and CallRail tokens so phone calls generated by Google Ads are attributed to the correct campaign, keyword and device.

Full company profile, address details and combine-with stacks: CallRail Inc. tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&callrail_campaign={campaignid}&callrail_keyword={keyword}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

CallRail is a call analytics platform that tracks inbound calls back to their marketing source. The tracking template appends UTM parameters and CallRail tokens so phone calls generated by Google Ads are attributed to the correct campaign, keyword and device.

See the CallRail Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the CallRail Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full CallRail Inc. profile?

On the certified click tracker page — including company details and combo setups.