Facebook / Meta Ads · Tracking template

ClickPatrol → Facebook / Meta Ads tracking template

ClickPatrol on Meta uses destination URL parameters (source=f), not the Google trck-001 redirect.

Append the string to your website URL in Ads Manager. Keep double curly braces like {{campaign.id}} intact.

Was this recipe useful? No ratings yet

Tap a star to rate (1–5). You can change your rating later.

Open in builder ← All recipes
Tracking template 
cr={{ad.id}}&utm_id={{campaign.id}}&utm_campaign={{campaign.name}}&adi={{adset.id}}&utm_medium=paid_social&utm_source=facebook&source=f&utm_content={{ad.name}}

How to install

  1. Open Meta Ads Manager → your ad → Tracking or the website URL field.
  2. Paste the parameter string onto the destination URL (Meta has no Google-style Tracking template field).
  3. Keep double curly braces like {{campaign.id}} intact — do not URL-encode the braces.
  4. Publish, then click the ad preview and confirm GA4 (or your analytics) receives the UTMs.

What ClickPatrol reads

  • source=f — Facebook / Meta traffic for ClickPatrol.
  • cr={{ad.id}} / adi={{adset.id}} — creative and ad set IDs.
  • Classic UTMs with utm_medium=paid_social and utm_source=facebook.

Related

FAQ

Where do I paste the ClickPatrol → Facebook / Meta Ads template?

Paste into the ad’s URL parameters / website URL in Facebook / Meta Ads. There is no separate Tracking template field like Google Ads.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Facebook / Meta Ads macros documented?