LinkedIn Ads · Tracking template

ClickPatrol → LinkedIn Ads tracking template

ClickPatrol on LinkedIn uses destination URL parameters (source=l).

Append to the ad’s website URL in Campaign Manager. Keep ClickPatrol’s {{CAMPAIGN_NAME}} / {{AD_ID}} macros intact.

Was this recipe useful? No ratings yet

Tap a star to rate (1–5). You can change your rating later.

Open in builder ← All recipes
Tracking template 
utm_source=linkedin&source=l&utm_medium=paid_social&utm_campaign={{CAMPAIGN_NAME}}&utm_id={{CAMPAIGN_ID}}&utm_content={{AD_ID}}&cr={{AD_ID}}

How to install

  1. Open LinkedIn Campaign Manager → the ad’s destination URL (or tracking section).
  2. Append the UTM / macro string. LinkedIn macros use single braces like {campaignId}.
  3. Pair with the LinkedIn Insight Tag on the site for conversion matching.
  4. Save and click through once to confirm parameters land cleanly.

What ClickPatrol reads

  • source=l — LinkedIn traffic.
  • cr={{AD_ID}} plus campaign name / ID UTMs.
  • utm_medium=paid_social for GA4 Paid Social grouping.

Related

FAQ

Where do I paste the ClickPatrol → LinkedIn Ads template?

Paste into the ad’s Website URL / tracking code in LinkedIn Ads. There is no separate Tracking template field like Google Ads.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the LinkedIn Ads macros documented?

See the LinkedIn Ads parameter reference on this site.