Google Ads · Final URL suffix

Epsilon Data Management, LLC Google Ads tracking template

Epsilon is a global data-driven marketing company providing identity, loyalty and programmatic solutions. The tracking template appends UTM parameters to Google Ads clicks so data flows into Epsilon's measurement and attribution platform.

Full company profile, address details and combine-with stacks: Epsilon Data Management, LLC tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&eps_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Epsilon is a global data-driven marketing company providing identity, loyalty and programmatic solutions. The tracking template appends UTM parameters to Google Ads clicks so data flows into Epsilon's measurement and attribution platform.

See the Epsilon Data Management, LLC certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Epsilon Data Management, LLC template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Epsilon Data Management, LLC profile?

On the certified click tracker page — including company details and combo setups.