Google Ads · Final URL suffix

Exactag GmbH Google Ads tracking template

Exactag provides algorithmic attribution modelling for enterprise advertisers. The tracking template passes ValueTrack parameters to Exactag's data pipeline so every touchpoint is weighted correctly in the attribution model.

Full company profile, address details and combine-with stacks: Exactag GmbH tracker page.

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Final URL suffix 
{lpurl}?exactag_campaign={campaignid}&exactag_adgroup={adgroupid}&exactag_keyword={keyword}&exactag_creative={creative}&exactag_matchtype={matchtype}&exactag_network={network}&exactag_device={device}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Exactag provides algorithmic attribution modelling for enterprise advertisers. The tracking template passes ValueTrack parameters to Exactag's data pipeline so every touchpoint is weighted correctly in the attribution model.

See the Exactag GmbH certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Exactag GmbH template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Exactag GmbH profile?

On the certified click tracker page — including company details and combo setups.