Google Ads · Final URL suffix

Funnel.io ApS Google Ads tracking template

Funnel.io is a marketing data hub that collects, transforms and connects advertising data to BI tools and data warehouses. The tracking template appends UTM parameters so Google Ads data in Funnel.io is attributed with the same taxonomy as all other connected ad channels.

Full company profile, address details and combine-with stacks: Funnel.io ApS tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Funnel.io is a marketing data hub that collects, transforms and connects advertising data to BI tools and data warehouses. The tracking template appends UTM parameters so Google Ads data in Funnel.io is attributed with the same taxonomy as all other connected ad channels.

See the Funnel.io ApS certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Funnel.io ApS template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Funnel.io ApS profile?

On the certified click tracker page — including company details and combo setups.