Google Ads · Final URL suffix

Google LLC (auto-tagging reference) Google Ads tracking template

Google Ads natively supports tracking templates using {lpurl} as the redirect placeholder and a full set of ValueTrack parameters. This reference template combines UTM parameters with gclid auto-tagging for use alongside third-party tools.

Full company profile, address details and combine-with stacks: Google LLC (auto-tagging reference) tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&gclid={gclid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Google Ads natively supports tracking templates using {lpurl} as the redirect placeholder and a full set of ValueTrack parameters. This reference template combines UTM parameters with gclid auto-tagging for use alongside third-party tools.

See the Google LLC (auto-tagging reference) certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Google LLC (auto-tagging reference) template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Google LLC (auto-tagging reference) profile?

On the certified click tracker page — including company details and combo setups.