Google Ads · Tracking template

WhatConverts → Google Ads tracking template

WhatConverts maps Google Ads ValueTrack into campaign, content, and keyword for call and form attribution.

Also running a redirect tracker? Use a redirect + WhatConverts combo so the two do not fight for the same field.

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Tracking template 
{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

Parameters

campaign={campaignid}&content={creative}&keyword={keyword} — paste as a tracking template when you are not using a redirect vendor.

With a redirect tracker

Put WhatConverts in Final URL suffix instead — see redirect + WhatConverts or ClickCease + WhatConverts.

Cross-check ValueTrack tokens in the Google Ads parameter guide.

FAQ

Where do I paste the WhatConverts → Google Ads template?

Paste into the Tracking template field in Google Ads account (or campaign) settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Google Ads macros documented?

See the Google Ads parameter reference on this site.