Google Ads · Tracking template

WhatConverts → Google Ads tracking template

WhatConverts maps Google Ads ValueTrack into campaign, content, and keyword for call and form attribution.

Also running ClickPatrol? Use the ClickPatrol + WhatConverts combo so the redirect and WhatConverts keys do not fight for the same field.

Open in builder ← All recipes
Tracking template 
{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

Parameters

campaign={campaignid}&content={creative}&keyword={keyword} — paste as a tracking template when you are not using a redirect vendor.

With ClickPatrol

Put WhatConverts in Final URL suffix instead — see ClickPatrol + WhatConverts.

FAQ

Where do I paste the WhatConverts → Google Ads template?

Paste into the Tracking template field in Google Ads account (or campaign) settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. Always run the platform URL test after saving.