Google Ads · Final URL suffix

HubSpot, Inc. Google Ads tracking template

HubSpot uses hsa_* parameters in the tracking template to attribute Google Ads clicks to contacts in the CRM. Set the template at account level in Google Ads, replacing CUSTOMER_ID with your Google Ads account ID found in HubSpot's Ads integration settings.

Full company profile, address details and combine-with stacks: HubSpot, Inc. tracker page.

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Final URL suffix 
{lpurl}?hsa_acc=CUSTOMER_ID&hsa_cam={campaignid}&hsa_grp={adgroupid}&hsa_ad={creative}&hsa_src=g&hsa_tgt={targetid}&hsa_kw={keyword}&hsa_mt={matchtype}&hsa_net=adwords&hsa_ver=3

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

HubSpot uses hsa_* parameters in the tracking template to attribute Google Ads clicks to contacts in the CRM. Set the template at account level in Google Ads, replacing CUSTOMER_ID with your Google Ads account ID found in HubSpot's Ads integration settings.

See the HubSpot, Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the HubSpot, Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full HubSpot, Inc. profile?

On the certified click tracker page — including company details and combo setups.