Google Ads · Tracking template

HubSpot + Triple Whale → Google Ads tracking template

HubSpot hsa_* first, Triple Whale tw_* added without overwriting HubSpot UTMs.

Use this recipe on Google Ads. Open it in the builder to merge, validate tokens, or combine with other tools.

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Tracking template 
{lpurl}?utm_feeditemid={feeditemid}&utm_device={device}&utm_term={keyword}&utm_source=google&utm_medium=ppc&utm_campaign={_utmcampaign}&hsa_cam={campaignid}&hsa_grp={adgroupid}&hsa_mt={matchtype}&hsa_src={network}&hsa_ad={creative}&hsa_acc=YOUR_GOOGLE_ADS_CUSTOMER_ID&hsa_net=adwords&hsa_kw={keyword}&hsa_tgt={targetid}&hsa_ver=3&tw_source=google&tw_adid={creative}&tw_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

Why this stack

HubSpot hsa_* first, Triple Whale tw_* added without overwriting HubSpot UTMs.

This HubSpot + Triple Whale → Google Ads recipe is built for Google Ads with hubspot, triplewhale. Paste into Tracking template. If you also need UTMs beside a redirect, put UTMs in Final URL suffix instead.

Common pitfalls

  • Wrong field ownership — redirects must own Tracking template; UTMs / tw_* / nbt= usually belong in Final URL suffix (Google / Microsoft).
  • Duplicate keys (two utm_source values) silently overwrite each other in analytics.
  • Leaving placeholders like account IDs or domain tokens unreplaced breaks the click path.

Before you go live

  • Replace placeholders such as account IDs, tracker IDs, and domains.
  • Click through once from the ad preview and confirm the landing URL.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.
  • Cross-check macros in the Google Ads parameter guide.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the HubSpot + Triple Whale → Google Ads template?

Paste into the Tracking template field in Google Ads account (or campaign) settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Google Ads macros documented?

See the Google Ads parameter reference on this site.