Google Ads · Final URL suffix

iProspect (dentsu) Google Ads tracking template

iProspect, part of the dentsu group, is one of the world's largest performance marketing agencies. The tracking template appends UTM parameters so Google Ads performance flows into iProspect's attribution and optimisation platforms alongside programmatic and social data.

Full company profile, address details and combine-with stacks: iProspect (dentsu) tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&ip_campaign={campaignid}&ip_adgroup={adgroupid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

iProspect, part of the dentsu group, is one of the world's largest performance marketing agencies. The tracking template appends UTM parameters so Google Ads performance flows into iProspect's attribution and optimisation platforms alongside programmatic and social data.

See the iProspect (dentsu) certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the iProspect (dentsu) template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full iProspect (dentsu) profile?

On the certified click tracker page — including company details and combo setups.