Google Ads · Final URL suffix

Klaviyo Inc. Google Ads tracking template

Klaviyo is an ecommerce marketing platform for email and SMS. The tracking template appends UTM parameters to Google Ads clicks so customer journeys from paid search through to email conversion are visible in Klaviyo's analytics.

Full company profile, address details and combine-with stacks: Klaviyo Inc. tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&kl_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Klaviyo is an ecommerce marketing platform for email and SMS. The tracking template appends UTM parameters to Google Ads clicks so customer journeys from paid search through to email conversion are visible in Klaviyo's analytics.

See the Klaviyo Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Klaviyo Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Klaviyo Inc. profile?

On the certified click tracker page — including company details and combo setups.