Google Ads · Tracking template

Kochava Inc. Google Ads tracking template

Kochava is a mobile measurement partner that tracks app installs and post-install events back to Google Ads campaigns. The tracking template passes click IDs and campaign parameters to Kochava's attribution engine.

Full company profile, address details and combine-with stacks: Kochava Inc. tracker page.

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Tracking template 
https://control.kochava.com/track/click?campaign_id={kochava_campaign_id}&network_id=585&device_id=&site_id={keyword}&click_id={gclid}&campaign_name={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

About this tracker

Kochava is a mobile measurement partner that tracks app installs and post-install events back to Google Ads campaigns. The tracking template passes click IDs and campaign parameters to Kochava's attribution engine.

See the Kochava Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Kochava Inc. template?

Paste into the Google Ads Tracking template field (account or campaign level).

Where is the full Kochava Inc. profile?

On the certified click tracker page — including company details and combo setups.