Google Ads · Final URL suffix

Lotame Solutions Inc. Google Ads tracking template

Lotame is a data collaboration and DMP platform. The tracking template appends UTM parameters to Google Ads clicks so session data can be matched to Lotame's audience segments for campaign optimisation and cross-channel measurement.

Full company profile, address details and combine-with stacks: Lotame Solutions Inc. tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Lotame is a data collaboration and DMP platform. The tracking template appends UTM parameters to Google Ads clicks so session data can be matched to Lotame's audience segments for campaign optimisation and cross-channel measurement.

See the Lotame Solutions Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Lotame Solutions Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Lotame Solutions Inc. profile?

On the certified click tracker page — including company details and combo setups.