Google Ads · Final URL suffix

Mediaocean, LLC Google Ads tracking template

Mediaocean is the system of record for omnichannel advertising, used by agencies and brands to plan, buy and measure media. The tracking template appends UTM parameters so Google Ads spend and conversions flow correctly into Mediaocean's reporting.

Full company profile, address details and combine-with stacks: Mediaocean, LLC tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&mo_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Mediaocean is the system of record for omnichannel advertising, used by agencies and brands to plan, buy and measure media. The tracking template appends UTM parameters so Google Ads spend and conversions flow correctly into Mediaocean's reporting.

See the Mediaocean, LLC certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Mediaocean, LLC template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Mediaocean, LLC profile?

On the certified click tracker page — including company details and combo setups.