Google Ads · Final URL suffix

Merkle, Inc. Google Ads tracking template

Merkle (a dentsu company) is a leading data-driven performance marketing agency. The tracking template appends UTM parameters alongside Merkle's reporting tokens so campaign data flows into Merkle's analytics infrastructure for optimisation.

Full company profile, address details and combine-with stacks: Merkle, Inc. tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&mkl_campaign={campaignid}&mkl_adgroup={adgroupid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Merkle (a dentsu company) is a leading data-driven performance marketing agency. The tracking template appends UTM parameters alongside Merkle's reporting tokens so campaign data flows into Merkle's analytics infrastructure for optimisation.

See the Merkle, Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Merkle, Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Merkle, Inc. profile?

On the certified click tracker page — including company details and combo setups.