Google Ads · Final URL suffix
Microsoft Advertising Google Ads tracking template
Microsoft Advertising supports tracking templates using the same {lpurl} syntax as Google Ads. Replace gclid with {msclkid} for auto-tagging. All standard ValueTrack parameters work on Microsoft Ads, though some names differ — {AdId} instead of {creative}, and {network} returns 'o' (owned/Bing) or 's' (syndicated).
Full company profile, address details and combine-with stacks: Microsoft Advertising tracker page.
{lpurl}?utm_source=bing&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={AdId}&msclkid={msclkid}&matchtype={matchtype}&network={network}&device={device}How to install
- Open Google Ads → Admin → Account settings → Tracking.
- Paste into Final URL suffix (not Tracking template).
- Save, then verify a click URL contains your parameters.
About this tracker
Microsoft Advertising supports tracking templates using the same {lpurl} syntax as Google Ads. Replace gclid with {msclkid} for auto-tagging. All standard ValueTrack parameters work on Microsoft Ads, though some names differ — {AdId} instead of {creative}, and {network} returns 'o' (owned/Bing) or 's' (syndicated).
See the Microsoft Advertising certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.
Before you go live
- Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
- Run Google Ads URL test and click through once.
- If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.
FAQ
Where do I paste the Microsoft Advertising template?
Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.
Where is the full Microsoft Advertising profile?
On the certified click tracker page — including company details and combo setups.