Google Ads · Final URL suffix

Newzoo Google Ads tracking template

Newzoo provides global games and esports market intelligence data. The tracking template appends UTM parameters to Google Ads campaigns so traffic to Newzoo's research products can be attributed to the correct campaign and keyword.

Full company profile, address details and combine-with stacks: Newzoo tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Newzoo provides global games and esports market intelligence data. The tracking template appends UTM parameters to Google Ads campaigns so traffic to Newzoo's research products can be attributed to the correct campaign and keyword.

See the Newzoo certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Newzoo template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Newzoo profile?

On the certified click tracker page — including company details and combo setups.