Google Ads · Final URL suffix

Northbeam LLC Google Ads tracking template

Northbeam is a multi-touch attribution platform for ecommerce brands. The tracking template appends Northbeam's nb_* parameters to Google Ads clicks so spend and revenue can be attributed across Google, Meta, TikTok and other paid channels with machine-learning-powered models.

Full company profile, address details and combine-with stacks: Northbeam LLC tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&nbt=1&nb_klickid={gclid}&nb_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Northbeam is a multi-touch attribution platform for ecommerce brands. The tracking template appends Northbeam's nb_* parameters to Google Ads clicks so spend and revenue can be attributed across Google, Meta, TikTok and other paid channels with machine-learning-powered models.

See the Northbeam LLC certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Northbeam LLC template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Northbeam LLC profile?

On the certified click tracker page — including company details and combo setups.