Google Ads · Final URL suffix

Oracle Data Cloud Google Ads tracking template

Oracle Advertising (formerly Oracle Data Cloud and Moat) provides measurement, targeting and brand safety solutions. The tracking template appends UTM parameters so Google Ads impressions and clicks are ingested correctly by Oracle's measurement platform.

Full company profile, address details and combine-with stacks: Oracle Data Cloud tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&oas_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Oracle Advertising (formerly Oracle Data Cloud and Moat) provides measurement, targeting and brand safety solutions. The tracking template appends UTM parameters so Google Ads impressions and clicks are ingested correctly by Oracle's measurement platform.

See the Oracle Data Cloud certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Oracle Data Cloud template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Oracle Data Cloud profile?

On the certified click tracker page — including company details and combo setups.