Google Ads · Final URL suffix

Performics (Publicis Groupe) Google Ads tracking template

Performics is the performance marketing agency within the Publicis Groupe network. The tracking template appends UTM parameters to Google Ads clicks so performance data flows into Performics' analytics and attribution infrastructure for cross-channel optimisation.

Full company profile, address details and combine-with stacks: Performics (Publicis Groupe) tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&pf_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Performics is the performance marketing agency within the Publicis Groupe network. The tracking template appends UTM parameters to Google Ads clicks so performance data flows into Performics' analytics and attribution infrastructure for cross-channel optimisation.

See the Performics (Publicis Groupe) certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Performics (Publicis Groupe) template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Performics (Publicis Groupe) profile?

On the certified click tracker page — including company details and combo setups.