Pinterest Ads · Tracking template

UTM IDs → Pinterest Ads tracking template

Stable Pinterest campaign / ad group IDs with promoted pin for pin-level joins.

Use this recipe on Pinterest Ads. Open it in the builder to merge, validate tokens, or combine with other tools.

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Tracking template 
utm_source=pinterest&utm_medium=paid&utm_campaign={campaignid}&utm_content={adgroupid}&promotedpin_id={promotedpin_id}

How to install

  1. Open Pinterest Ads → the promoted pin’s destination URL.
  2. Append the UTM string, keeping tokens like {promotedpin_id} intact.
  3. Save the pin, then verify a click URL includes your parameters.

Why this stack

Stable Pinterest campaign / ad group IDs with promoted pin for pin-level joins.

This UTM IDs → Pinterest Ads recipe is built for Pinterest Ads with utm. Pinterest Ads has no Google-style Tracking template field — bake macros into the ad’s Destination URL.

Common pitfalls

  • Wrong field ownership — redirects must own Tracking template; UTMs / tw_* / nbt= usually belong in Final URL suffix (Google / Microsoft).
  • Duplicate keys (two utm_source values) silently overwrite each other in analytics.
  • Leaving placeholders like account IDs or domain tokens unreplaced breaks the click path.

Before you go live

  • Replace placeholders such as account IDs, tracker IDs, and domains.
  • Click through once from the ad preview and confirm the landing URL.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.
  • Cross-check macros in the Pinterest Ads parameter guide.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the UTM IDs → Pinterest Ads template?

Paste into the ad’s Destination URL in Pinterest Ads. There is no separate Tracking template field like Google Ads.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Pinterest Ads macros documented?

See the Pinterest Ads parameter reference on this site.