Pinterest Ads · Tracking template

ClickPatrol → Pinterest Ads tracking template

ClickPatrol on Pinterest uses destination URL parameters (source=p).

Append to the promoted pin destination URL. Keep {{campaign_name}} / {{ad_id}} macros intact.

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Tracking template 
utm_source=pinterest&utm_medium=paid_social&utm_campaign={{campaign_name}}&utm_id={{campaign_id}}&utm_content={{ad_name}}&ad_id={{ad_id}}&ad_group_id={{ad_group_id}}&source=p

How to install

  1. Open Pinterest Ads → the promoted pin’s destination URL.
  2. Append the UTM string, keeping tokens like {promotedpin_id} intact.
  3. Save the pin, then verify a click URL includes your parameters.

What ClickPatrol reads

  • source=p — Pinterest traffic.
  • ad_id / ad_group_id plus campaign UTMs.
  • utm_medium=paid_social for GA4 Paid Social grouping.

Related

FAQ

Where do I paste the ClickPatrol → Pinterest Ads template?

Paste into the ad’s Destination URL in Pinterest Ads. There is no separate Tracking template field like Google Ads.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Pinterest Ads macros documented?

See the Pinterest Ads parameter reference on this site.