Google Ads · Final URL suffix

Rakuten, Inc. Google Ads tracking template

Rakuten Advertising operates a global affiliate network. The tracking template combines standard UTM parameters with Rakuten's ranMID and ranEAID tokens so Google Ads conversions are attributed in both Google Analytics and the Rakuten reporting dashboard.

Full company profile, address details and combine-with stacks: Rakuten, Inc. tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&ranMID=MERCHANT_ID&ranEAID=AFFILIATE_ID&ranSiteID={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Rakuten Advertising operates a global affiliate network. The tracking template combines standard UTM parameters with Rakuten's ranMID and ranEAID tokens so Google Ads conversions are attributed in both Google Analytics and the Rakuten reporting dashboard.

See the Rakuten, Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Rakuten, Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Rakuten, Inc. profile?

On the certified click tracker page — including company details and combo setups.