Google Ads · Final URL suffix

Sizmek (Amazon Advertising) Google Ads tracking template

Sizmek, acquired by Amazon Advertising, is an ad server and DSP platform. The tracking template appends UTM parameters so Google Ads performance data integrates with Amazon's cross-channel measurement suite.

Full company profile, address details and combine-with stacks: Sizmek (Amazon Advertising) tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&sz_campaign={campaignid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Sizmek, acquired by Amazon Advertising, is an ad server and DSP platform. The tracking template appends UTM parameters so Google Ads performance data integrates with Amazon's cross-channel measurement suite.

See the Sizmek (Amazon Advertising) certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Sizmek (Amazon Advertising) template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Sizmek (Amazon Advertising) profile?

On the certified click tracker page — including company details and combo setups.