Google Ads · Final URL suffix

Supermetrics Oy Google Ads tracking template

Supermetrics is a marketing data pipeline platform that moves data from Google Ads, Meta and other sources to Looker Studio, Google Sheets and BigQuery. The tracking template appends UTM parameters so the data Supermetrics pulls has consistent attribution naming across all reports.

Full company profile, address details and combine-with stacks: Supermetrics Oy tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Supermetrics is a marketing data pipeline platform that moves data from Google Ads, Meta and other sources to Looker Studio, Google Sheets and BigQuery. The tracking template appends UTM parameters so the data Supermetrics pulls has consistent attribution naming across all reports.

See the Supermetrics Oy certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Supermetrics Oy template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Supermetrics Oy profile?

On the certified click tracker page — including company details and combo setups.