Google Ads · Final URL suffix

UTMs + Northbeam → Google Ads tracking template

Standard UTMs with Northbeam nbt= packed parameter appended.

Use this recipe on Google Ads. Open it in the builder to merge, validate tokens, or combine with other tools.

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Final URL suffix 
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

Why this stack

Standard UTMs with Northbeam nbt= packed parameter appended.

This UTMs + Northbeam → Google Ads recipe is built for Google Ads with utm, northbeam. Keeping parameters in the correct field (Tracking template vs Final URL suffix) avoids broken redirects and duplicate UTM keys.

Before you go live

  • Replace placeholders such as account IDs, ClickPatrol/ClickCease IDs, and domains.
  • Run the platform URL test and click through to your landing page once.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the UTMs + Northbeam → Google Ads template?

Paste into the Final URL suffix field in Google Ads account tracking settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. Always run the platform URL test after saving.