Google Ads · Final URL suffix

Webgains Ltd Google Ads tracking template

Webgains is a performance marketing network operating across Europe. The tracking template appends UTM parameters and the Webgains programme ID so paid search conversions are visible in both Google Analytics and the Webgains reporting console.

Full company profile, address details and combine-with stacks: Webgains Ltd tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&wgprogramid=PROGRAM_ID

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Webgains is a performance marketing network operating across Europe. The tracking template appends UTM parameters and the Webgains programme ID so paid search conversions are visible in both Google Analytics and the Webgains reporting console.

See the Webgains Ltd certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Webgains Ltd template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Webgains Ltd profile?

On the certified click tracker page — including company details and combo setups.