Google Ads · Final URL suffix

WhatConverts, Inc. Google Ads tracking template

WhatConverts is a lead intelligence platform that tracks calls, forms and chats back to their source campaign and keyword. The tracking template appends wc_* ValueTrack parameters so every lead type is attributed to the correct Google Ads campaign, ad group and keyword.

Full company profile, address details and combine-with stacks: WhatConverts, Inc. tracker page.

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Final URL suffix 
{lpurl}?wc_campaign={campaignid}&wc_adgroup={adgroupid}&wc_keyword={keyword}&wc_creative={creative}&wc_matchtype={matchtype}&wc_network={network}&wc_device={device}&gclid={gclid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

WhatConverts is a lead intelligence platform that tracks calls, forms and chats back to their source campaign and keyword. The tracking template appends wc_* ValueTrack parameters so every lead type is attributed to the correct Google Ads campaign, ad group and keyword.

See the WhatConverts, Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the WhatConverts, Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full WhatConverts, Inc. profile?

On the certified click tracker page — including company details and combo setups.